Integrated Marketing 2.0

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4 Steps to Generate Marketing Capital with Marketing 2.0

February 5, 2009 · 1 Comment 

It is accepted that social media has transformed the world of marketing, advertising, and sales. The popular business bestseller, Groundswell documents that social media is changing the user, the marketing tools and the mindset of businesses. New media is generating results and return on investment. How does your business gain value from the new media? Change in Mindset The challenge for business is that developing a social media strategy requires a fundamental change in mindset. A social trend is growing, as stated in Groundswell, “in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Social media decreases the control of businesses and focuses on the relationships — the way users connect and create communities. Therein lays the new base of power in the marketplace. Integrated Marketing 2.0 Marketing is redefined explains Brian Solis in Manifesto of Marketing Communications, “It... [Read the full story]

Branding

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5 Step WEB 2.0 Branding Strategy

February 5, 2009 · Leave a Comment 

What is your Brand? Your Brand is the sum total of your clients’ and prospects’ (product, company and competitive) experiences and perceptions. It resides within their hearts (feelings) and minds (intellect). Brand can be designed and marketed with the goal of influencing the user. In the current Social Media environment, the user often defines and creates the Brand. Benefits of a Branding Strategy • Define and establish your organization’s identity in the minds of your customers and employees • Establishes... [Read the full story]

Business Development

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Managing rapid growth with excellence

April 7, 2009 · 2 Comments 

Can a company achieve rapid growth and maintain an environment of quality and excellence? This is possible with a strategic plan for anticipating and experiencing rapid growth in the context of your company values. [Read the full story]  Read More →

Social Media

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6-Step Plan for Social Media Mapping

February 5, 2009 · 2 Comments 

Putting It All Together For a successful social media strategy, you need to have a plan.  As the publisher, you control the power to distribute your content through social media platforms such as blogs, Facebook, YouTube and Twitter, just to name a few.  Most businesspersons are overwhelmed with all of the options and how and which to implement.  Social Media Mapping outlines the potential of each social media tool and outlines a strategy to implement them and achieve results for your business. Step 1 – Value of... [Read the full story]

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