Integrated Marketing 2.0
4 Steps to Generate Marketing Capital with Marketing 2.0
February 5, 2009 · Leave a Comment
It is accepted that social media has transformed the world of marketing, advertising, and sales. The popular business best seller, Groundswell , documents that social media is changing the user, the marketing tools and the mindset of businesses. New media is generating results and return on investment. How does your business gain value from the new media? Change in Mindset The challenge for business is that developing a social media strategy requires a fundamental change in mindset. A social trend is growing, as stated... [Read the full story]
Branding
5 Step WEB 2.0 Branding Strategy
February 5, 2009 · Leave a Comment
What is your Brand? Your Brand is the sum total of your clients’ and prospects’ (product, company and competitive) experiences and perceptions. It resides within their hearts (feelings) and minds (intellect). Brand can be designed and marketed with the goal of influencing the user. In the current Social Media environment, the user often defines and creates the Brand. Benefits of a Branding Strategy • Define and establish your organization’s identity in the minds of your customers and employees • Establishes... [Read the full story]
Business Development
Managing rapid growth with excellence
April 7, 2009 · Leave a Comment
Can a company achieve rapid growth and maintain an environment of quality and excellence? This is possible with a strategic plan for anticipating and experiencing rapid growth in the context of your company values. (Expanded and adapted from: WilliamBuck.com ) 1. Strategic Plan for Rapid Growth - A strategic plan provides a framework for smart decision making. It outlines the vision, defines goals, future events that may impact your business and profitable strategies to grow and maintain standards of excellence and... [Read the full story]
Social Media
Look Who’s Following You
April 17, 2009 · 2 Comments
Who’s following You? Have you looked in the Mirror? Strategy for Building Your Business - Social Network What’s the fastest growing marketing tool that is also FREE? Social Networking for Business We call it BIZ2.0. It’s a new way of thinking and doing business. For simplicity we will focus on three of the most popular tools used by business - LinkedIn, Twitter, Facebook So you are collecting Connections on LinkedIn, Friends of Facebook and, Followers on Twitter. What’s your criteria for... [Read the full story]
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Niche Markets
Recruitment Marketing
If you are not attracting quality or diverse selection of jobs seekers, your team needs to reflect on its Recruitment Marketing Strategy-how you showcase... [Read more]