Our Team
Optimized Strategies’ team is a powerful collaboration of talent that leverages each others’ expertise and contacts to deliver results for our clients.
Core staff:
Ira Kaufman is a Marketing Strategist, entrepreneur, and facilitator. He uses his 35 years of experience and contact network to develop the potential of companies and organizations. He challenges owners and senior managers to clarify their business direction and translate them into a consistent brand through an internet presence and Marketing 2.0 strategy.
He achieves results through working with management teams to develop competitive advantage by attracting and retaining the best talent and developing an integrated marketing strategy that leverages traditional, online, and social media. He has traveled to more than 30 countries, building collaborative relationships with businesses and community organizations and managing projects. His strong values and sensitivity to organization innovation and change are integrated into his work.
Ira has a PhD in Marketing and serves as a consultant, public speaker, and lecturer for MBAs and Senior Executive programs.
Ira Kaufman
President, Marketing Strategist
Patsy is a passionate social media strategist. She generates conversations and turns them into relationships. Her expertise in social networking adds a twist to the marketing and branding offered at Optimized Strategies.
She wears many hats at Optimized Strategies. From project management to consulting, Patsy trains and coaches clients how to apply social media strategies to target leads for successful results using Blogs, Twitter, Facebook and LinkedIn. She is experienced in creating and managing WordPress blogs and websites. Her personal satisfaction is achieved when her clients see results from her experience and efforts.
Patsy’s free time is spent with her family especially her two grandchildren. She loves spending time a the beach and traveling to warm places.
Patsy Stewart
Operations Manager, Social Media Strategist
Priscilla Palmer
Structural Designer, Graphic Design
Geoff Moody
Internet Services
Wanda Kemp
Graphic Design
