Ira Kaufman is a Marketing Strategist, entrepreneur, and facilitator. He uses his 35 years of experience and contact network to develop the potential of companies and organizations. He challenges owners and senior managers to clarify their business direction and translate them into a consistent brand through an internet presence and Marketing 2.0 strategy.

Patsy is a passionate social media strategist. She generates conversations and turns them into relationships. Her expertise in social networking adds a twist to the marketing and branding offered at Optimized Strategies.